Just Farmers - Filming on your phone

It is more important than ever that farmers are able to share their work, product and stories directly with the wider world. Not just because it makes good business sense to be able to market your farm directly to customers, but also to share knowledge with other farmers, educate consumers on the realities of food production and help bridge the growing divide between urban and rural communities.

Our farm enterprises depend on customers, trusting and demanding our product, otherwise with so much choice in the world they will simply go elsewhere. Yet all too often we spend our time on the backfoot defending what we do, when the reality is we should be on the front foot selling what we do.

That is why GrowIN has teamed up with the gang at Just Farmers to run a one day training course for farmers in Northern Ireland interested in learning how…